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Internal Factors Affecting Your Blog Success

Author: NikNik

Last week I talked about the importance of assessing your real estate blog. Whether you have room for improvement or just need to boost your already prospering success, tweaking your blog is a process that should continue throughout its life on the Web. Today, we’ll look at the internal factors affecting your blog success, as well as support tools.

(1) Speak to your target audience

Identifying your target audience hopefully occurred for you during the conceptualization of your blog. Now that you’re up and running, is your blog geared up to attract new niche readers?  By that I mean, are you including a variety of keywords for your niche….hopefully ones that make sense when searching from Google? For example, “Pleasanton Real Estate”, “Homes in Pleasanton”, “Pleasanton Meadows Neighborhood”, “Downtown Pleasanton”, etc.  I’m not talking “keyword stuffing” here, but a natural integration.  These keywords can improve your search results on Google and target your niche audience.  With each new blog article, write it first, then think about how 1 or 2 of your niche phrases could be added naturally. Can your title be improved as well? Also speak frequently and consistently. Check out these tools for analyzing the keyword usage on your blog. TOOLS: Google Webmaster tools, Webconfs.com, SEOQuake for FireFox

(2) Speak in an authentic voice

Funny enough, speaking to your target audience involves a whole lot more than just speaking. And actually takes place in the selection process of your blog design and layout, branding, features, and blog posts. This is really a holistic strategy which helps your blog exude its overall essence.  But when it comes to speaking, try using Continue reading here »

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Your Edge in Real Estate is Getting Sharper

Author: NikNik

If you’ve been clamoring for an up to the minute mortgage rate widget for your real estate blog….it’s time to dry your eyes and head over to Zillow.  There you’ll find four brand new Mortgage Rate Widgets that you can freely leverage for your own blog.  If you’re looking to foster greater online interaction via your blog community and provide readers with a knowledgeable tool, this may be just what you need. Not only are these widgets radiating rates…but they look nice too! Continue reading here »

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